2020 Something Borrowed Something Blue Branding

 

This 2020 project for the events team at the Resort at Longboat Key Club was all about weddings. Working directly with the Events Manager, the team wanted a special design for their first annual Wedding Venue Showcase. A logo that invoked the heart of weddings and helped engage brides and their bridal parties from all over to attend the event, which housed exquisite setups, vendors, and views. Project pallets were inspired by Longboat Key's tropical elegant lifestyle. The name centered around a classic wedding saying and hints at borrowing Longboat Key's prestigious property and having little blue from the beaches.